José Manuel Bernardes Pereira Lello (1958) has worked as an administrator at Livraria Lello since 1983. He is also part of the Lello Editores publishing house, both of which are recognised institutions in Portugal and beyond. José Manuel also served as the President of the Portuguese Association of Publishers and Booksellers (APEL) between 1995 and 1998, and was a member of the board of Portugal for the country’s representation as guest of honour at Frankfurt Book fair in 1997.